How mobile will drive retail's future

09/30/2011 | Women's Wear Daily (subscription required)

Mobile technology is changing the way consumers around the world shop, and global retailers need to change with the times, said executives at an industry conference in Berlin this week. Brick-and-mortar retail isn't going away, but merchants need to find ways to both use mobile to their advantage and differentiate themselves with exclusive lines shoppers can't find in other stores or online.

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