Wahoo's new ad strategy focuses on funny podcasts

09/30/2012 | QSR Magazine

Wahoo's Fish Taco has signed on with HAHAJK Podcast Network, a podcast service co-created by comedian Jamie Kennedy, to be the sole sponsor of the site's podcasts. The 65-unit chain aims to reach its target audience of younger, hipper consumers with the medium, CEO Wing Lam said. "I think podcasts give them a chance to see things that are a little edgier."

View Full Article in:

QSR Magazine

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Lead Cook/Sous Chef
University of San Diego
San Diego, CA
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI