Wahoo's new ad strategy focuses on funny podcasts

09/30/2012 | QSR Magazine

Wahoo's Fish Taco has signed on with HAHAJK Podcast Network, a podcast service co-created by comedian Jamie Kennedy, to be the sole sponsor of the site's podcasts. The 65-unit chain aims to reach its target audience of younger, hipper consumers with the medium, CEO Wing Lam said. "I think podcasts give them a chance to see things that are a little edgier."

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