Ad Week honchos throw cold water on some hot trends

09/30/2013 | Advertising Age (tiered subscription model)

Advertising Week featured many thought leaders speaking candidly about the latest industry buzzwords, such as Big Data and real-time marketing. Jared Belsky, executive vice president at 360i, revealed that Oreo's famous Super Bowl tweet had a three-year setup, while others said Big Data isn't more important than content or context. "It's more important to create content rich units that people identify with and click on and share," said BuzzFeed's chief revenue officer, Andy Wiedlin.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX