AppXperience's network puts developers in charge of ad campaigns

09/30/2013 | Mobile Marketing Magazine

The AppXperience ad network can be programmed to create an in-application "offer wall" of ads allowing developers to recommend apps to users, for example. Developers use a single software development kit to access seven ad formats. AppXperience CEO Alexandra Palacci says existing distribution and monetization solutions frustrate developers and users with "poor-quality and badly targeted ads," and the company's network puts developers in control of the date, price and targeting of ads, eliminating the affiliate and ad-agency middle man.

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