Asia: Millennial Media offers mobile ad exchange

09/30/2013 | Digital Market Asia

Real-time, programmatic mobile ad buying and selling are now available across Asia through Millennial Media's new Exchange. "Display advertising has entered an exciting new era, and the impact of programmatic buying has been monumental and a key interest for brands in Asia. RTB allows marketers to reach the right person, at the right time, with the right message -- in a matter of milliseconds," said Robert Woolfrey, Millennial managing director for Southeast Asia.

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