Calif. pushes for consumer tracking opt-out

09/30/2013 | Hill, The

"Do not track" legislation is on track in California that would allow users to prevent all advertisers from following them online. The bill may lend impetus to the online ad industry's currently stalled efforts to produce its own tool, Kate Tummarello writes.

View Full Article in:

Hill, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA