FTC's Jessica Rich touts tougher line on advertising

09/30/2013 | Adweek · Adweek

The Federal Trade Commission is committed to stepping up its efforts in digital marketing, including a focus on privacy issues, according to the commission's Jessica Rich. In recent remarks, Rich noted that law requires that ad disclosures on mobile platforms "must be clear and conspicuous," adding that "this will be an area of increased law enforcement activity in the coming year." Separately, the trend toward self-regulation in the ad industry is raising concerns that the rules that are set down provide a road map for attorneys pursuing class-action lawsuits.

View Full Article in:

Adweek · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA