Generators gaining traction, but costs may limit demand

09/30/2013 | MarketWatch

Kohler, Briggs & Stratton and other companies that manufacture generators report growing sales in recent years as more people plan ahead for storm-related power outages. Briggs & Stratton saw a double-digit increase in sales of portable generators for weeks before and after Hurricane Sandy and saw the same increase for standby generators for almost a year after the storm. However, costs continue to slow demand, as standby generators cost between $2,000 and $5,000, said John Hoch, president of Power Equipment Direct.

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