How bad are Barilla's comments for the brand?

09/30/2013 | CNNMoney/Fortune · Sensei Marketing

Italian pasta giant Barilla is facing a boycott after its president, Guido Barilla, announced that his company's products were aimed at "a classic family" and that gay consumers could take their money elsewhere. The boycott's effects are debatable, but Barilla's comments were toxic for the brand, argues Dan Mitchell. On the other hand, "[i]t seems that a good social media scandal, calculated or not, does sell product," Sam Fiorella writes.

View Full Article in:

CNNMoney/Fortune · Sensei Marketing

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC