How to get journalists to care about your startup

09/30/2013 | Forbes

If you want to generate press coverage for your startup, you should start by identifying reporters who might be interested in your industry, writes Dan Reich. "Journalists are always looking for good, relevant content," he writes. "Make sure your story aligns with their experience and area of focus." Your story pitch may be more effective if it dovetails with an interesting trend in the marketplace, he writes.

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