Recapp by Stoli app crowdsources party highlight reel

09/30/2013 | Mobile Marketer

Stolichnaya has launched a mobile application that compiles event-based Twitter and Vine images, adds custom elements and creates a video highlight reel that can be shared. "Up to 55% of our consumers engage with Stoli through mobile devices. ... On our social channels, that percentage is even higher," global brand manager Alexi Lambrou said. "So it's obviously important for us to provide rich content for the mobile space."

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