Study: Many advertisers plan to boost mobile spending

09/30/2013 | eMarketer

Advertisers appear to be achieving substantial results from mobile, as suggested by the proportion -- 19% -- that plan to boost their mobile budgets by 50% or more over the next two years, according to a survey by the Interactive Advertising Bureau and tech researcher Ovum. By type, the most popular forms are mobile sites or landing pages followed by banner ads and search.

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