Taco Bueno follows TV spots with online-sharing-based giveaway

09/30/2013 | MediaPost Communications

A new campaign for Taco Bueno via Slingshot LLC/Dallas takes jabs at Taco Bell's Doritos Locos tacos, showing a dog covered with cheese dust and boasting that patrons "deserve Bueno" such as tacos made with "real cheddar cheese." The agency will also use digital couponing and the website TacoIntervention.com as part of an aggressive campaign to get "Buenoheads" to persuade their friends to switch, rewarding sharing actions with taco giveaways.

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