William Wrigley Jr. knew how to build brands

William Wrigley Jr., born in 1861, was a natural salesman with a knack for building brands. While he didn't invent chewing gum, the two brands he launched in 1893, Juicy Fruit and Wrigley's Spearmint, reached sales of $750,000 by 1902, equal to $20 million in today's dollars.

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The Culinary Institute of America
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The Culinary Institute of America
Hyde Park, NY
Management Training Program
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Multiple Locations, SL_Multiple Locations