William Wrigley Jr. knew how to build brands

William Wrigley Jr., born in 1861, was a natural salesman with a knack for building brands. While he didn't invent chewing gum, the two brands he launched in 1893, Juicy Fruit and Wrigley's Spearmint, reached sales of $750,000 by 1902, equal to $20 million in today's dollars.

View Full Article in:

Tennessean (Nashville) (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations