Column: The DVR could help shows on the bubble

10/1/2007 | Los Angeles Times (tiered subscription model)

The inclusion of households with DVRs in the Nielsen ratings could prove a boon for series with a lower regular audience, but a significant following in playback among adults 18 to 49, according to TV writer Scott Collins. The new system also should benefit scripted series, for which live viewing is not as important as it is with reality shows, and could lower the reported median age for the networks, since those using playback tend to be younger, Collins writes.

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