Hispanic TV spending dips in the first half of 2007

10/1/2007 | Advertising Age (tiered subscription model)

Ad spending for the first half of 2007 on Spanish-language TV fell 1.2%, to $2.12 billion, and eight of the 10 top Hispanic marketers spent less during the period than during the same six months in 2006, according to data gathered by TNS Media Intelligence. Analysts contributed the drop to the lack of a soccer World Cup this year.

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