Print challenges Web with its own interactive ads

10/1/2007 | USA Today

Seeking to increase their interactivity, print magazine marketers are trying all kinds of gimmicks -- including temporary tattoos, flashing lights and "taste strips -- to get readers' attention. "The average American adult is exposed to about 3,000 advertising or brand messages a day," said Rob Gregory, group publisher of Maxim. "If you're going to be that one in 3,000 that gets remembered -- or even noticed -- you have to have something that is unprecedented."

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