Favre, Earnhardt stars of new Wrangler pitch

10/1/2008 | Adweek

New York Jets quarterback Brett Favre and racing icon Dale Earnhardt Jr. are the stars of new creative for Wrangler from Toth Brand Imaging, Cambridge, Mass. The TV, radio and print campaign is aimed at male consumers and uses Wrangler's established tagline: "Real. Comfortable. Jeans."

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