New campaign looks to revitalize pro hockey

10/1/2008 | NYTimes.com

A $15 million ad campaign by Young & Rubicam for the National Hockey League looks to tout the league's young stars at a time when the sport is rebounding from a crippling labor action that shut down the game during the 2004-05 season. The new campaign focuses on the games youngest, brightest stars, including Sidney Crosby of the Pittsburgh Penguins, and Patrick Kane of the Chicago Blackhawks.

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