Report: Ad execs less confident about budgets' growth potential

10/1/2008 | MediaPost Communications

U.S. ad executives have less confidence about their budgets' likelihood for growth, according to a twice-yearly survey by Advertiser Perceptions Inc. The Media Economy Report, conducted in April and May, found that 33% of advertising budgets were expected to increase over the next six months, an eight percentage point drop from the spring of 2007. Meanwhile, 23% of advertising budgets were expected to decline during that period -- a jump of five percentage points.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO