Best Buy plans viral holiday promotions

10/1/2009 | Advertising Age (tiered subscription model)

Best Buy CEO Brian Dunn said the company is aiming to pick up Circuit City shoppers and increase its market share in the consumer-electronics space this holiday season. The retailer plans to run TV spots and focus on Facebook applications and Twitter campaigns, which the company hopes will go viral.

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Advertising Age (tiered subscription model)

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