Hershey signs on for deals with Syfy channel

10/1/2009 | Advertising Age (tiered subscription model)

Hershey is being featured as a sponsor of "31 Days of Halloween" programming on the Syfy channel, with brands appearing in interstitials and commercial vignettes. In a separate deal, Twizzlers will be highlighted in the second season of Syfy's "Warehouse 13," returning in summer 2010, with a main character likely eating the candy throughout the show for stress relief.

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