PepsiCo to ramp up ad spending

10/1/2009 | Bloomberg

PepsiCo Chairman-CEO Indra Nooyi said the company plans to increase its ad budget in 2010, and is preparing a "transformation" of the Gatorade brand, with new formulations and products. Nooyi didn't offer specifics on ad spending, but did say, "We have gone almost a third to the digital world, which is profound because five years ago it was not there."

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