Travel columnist Christopher Elliott explains how a lot of travel suppliers, including hotels, airlines and cruise lines, are introducing perks, such as room upgrades and free drinks, in an attempt to woo travelers. A survey conducted by Amadeus in 2006, however, showed that travelers are really more interested in value than perks. Industry experts agree. "There is a very clear movement to evolve from commodity shopping to providing the consumer with a more personalized travel product and corresponding experience," said Jim Davidson, the president and CEO of Farelogix.
Published in Brief: