Prudential is said to like Droga5 for branding project

10/1/2010 | Advertising Age (tiered subscription model)

Droga5 reportedly is the choice of Prudential Financial, which does most of its creative and media itself, to handle a corporate branding project. However, Prudential, which paid $350,000 to the three agencies that pitched the business, retains ownership of the ideas and could use any of them in the final campaign.

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