Syfy signs Dodge to Halloween-season marketing campaign

10/1/2010 | Mediaweek

Syfy and Dodge are teaming up on a multiplatform marketing campaign that is tied to the Halloween season. The deal includes sponsorship of the network's "31 Days of Halloween" movie stunt as well as product placement and online branding as part of the Syfy's six-hour "Ghost Hunters Halloween Live" special on Oct. 31.

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