Tesco leads UK retailers in embrace of Halloween

A generation ago, few people in the UK celebrated Halloween. Retailers, however, have started to embrace the American import as its popularity among children has increased. Tesco, the largest retailer in Britain, said that it expects sales from Halloween-related products to surpass that of Valentine's Day. "As with Christmas and Easter, many customers are buying for Halloween weeks ahead of the actual event," said Carolyn Bradley, UK marketing director for Tesco.

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