U.S. consumers lag Asians in mobile commerce

10/1/2012 | MobileCommerceDaily.com

Employing mobile devices for shopping is more popular in Asia than in the U.S. and other countries, with the proportion of Americans doing so is much smaller than figures for people in Thailand and Indonesia, according to a survey by Rakuten. In the U.S., "the problem is twofold: as many retailers and companies have not yet developed a sensible, integrated mobile strategy. But more importantly in the U.S., a major concern for security around such activities is still prevalent with online consumers," said Mark Kirschner, vice chief marketing officer of Rakuten Group, Boston.

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