Adidas hopes to rebuild Reebok with fitness-class partnerships

10/1/2013 | Reuters

Adidas is looking to turn around its struggling Reebok brand, which it bought in 2005, through sponsorships of fitness classes such as CrossFit. The brand is also working with the fitness club Les Mills, which develops Bodypump and Bodycombat classes, and the Spartan Race obstacle course series. "You probably get a better return on those investments than you do for an advert that appears on television for a month and is then forgotten," said Nomura analyst Christopher Walker.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO