Calif. green chemistry initiative is good for business, exec says

10/1/2013 | Contra Costa Times (Walnut Creek, Calif.)

California's Safer Consumer Products Initiative is being touted by state officials as a business opportunity for "innovative and forward-thinking" companies. One such company, Hero Arts, has eliminated toxic colorants from its products and encouraged its suppliers to do the same. "We endeavored to eliminate all chemicals and toxins from our business. And we learned that it was good for business," CEO Aaron Leventhal said.

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Contra Costa Times (Walnut Creek, Calif.)

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