Coke spot uses a pop-up park to make a city square less gray

10/1/2013 | Adweek

A Coca-Cola spot from Wieden+Kennedy in Amsterdam asks, "What if our everyday was a little less gray?" -- and then shows a pop-up park shaped like a Coca-Cola bottle being constructed in a random city square. The park is then flooded with soda drinkers young and old who can take off their shoes to receive a Coke from a vending machine.

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