Google began offering AdWords marketers a cross-device conversions metric this week. "Google is aiming to connect the dots between consumers searching for a product on their smartphone, clicking on an ad, then purchasing an item from the advertiser later via their desktop -- or vice-versa," writes Christopher Heine.
Google offers AdWords cross-device conversion metric
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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