How B2B marketers should approach lead-gen on Facebook

10/1/2013 | HubSpot.com

Business-to-business sales still require a person-to-person approach and companies should make sure this type of communication comes across in their social media interactions, Shannon Johnson writes. For Facebook, "[t]he key to generating leads ... is to post a variety of content that will sometimes address goals other than generating leads or driving sales," she writes.

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