Listen to customers to differentiate your business

10/1/2013 | Duct Tape Marketing

Customers can be the best source of information as you seek to identify the unique characteristics that set your business apart from its competitors, John Jantsch writes. "Don't shy away from your difference ...," he advises. "Make it your core message, make it the filter for every business decision and build business processes steeped in highlighting that difference."

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