Longchamp's affordable luxury model wins in tight times

10/1/2013 | Bloomberg

French leather-bag maker and retailer Longchamp has seen a 75% jump in revenue in the past three years, about twice the growth rate in the overall personal luxury-goods market. As other high-end brands boost exclusivity efforts to appeal to the wealthiest consumers, Longchamp has focused on offering value at lower price points, says CEO Jean Cassegrain.

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