Nordstrom, L.L. Bean build on pop-up store strategies

10/1/2013 | MediaPost Communications

Nordstrom will host an ongoing series of in-store pop-up shops tied to different themes, and L.L. Bean is planning a holiday pop-up shop that will offer exclusive Bean Boot colors. Temporary shops aren't new, but they're gaining in importance, experts say. "As more sales are done online, physical pop-ups offer new ways to connect with consumers and build buzz," retail consultant Doug Fleener said.

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