Opinion: Yahoo still lags on ad-product innovation

10/1/2013 | MediaPost Communications

Despite Yahoo's acquisition of more than 20 businesses and CEO Marissa Mayer's high-profile efforts to revitalize the struggling company, it has seen relatively little increase in revenues. Yahoo's Stream Ads helped it catch up to Facebook and Twitter, but it hasn't done much to create new ad products, Digitas mobile chief Chia Chen said.

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