U.K.: Responsive design is catching on

10/1/2013 | Mobile Marketer

Responsive design is taking off among major U.K. advertisers, with 11% now taking advantage of the technology, according to a survey by the Interactive Advertising Bureau UK. "At a time when many marketers are still scratching their heads on how to best adapt their Web content for mobile, 11 of the top 100 spenders have made a significant move towards putting mobile at the center of their strategy. It's especially big news for those marketers without mobile-optimized sites -- and hopefully an incentive to change this," said Alex Kozloff, senior mobile manager at IAB, London.

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