Why store brands have had post-recession staying power

Grocery store-branded foods and products saw a big uptick in sales during the recession as consumers flocked to cheaper goods -- and the gains have continued as the economy improves, with sales increasing 18.2% over the past three years, according to Nielsen. Stores are now promoting their brands through TV and outdoor ads, in-store signage, and public relations events. "We expect private brands will continue to grab share ... because of investments they've made in enhancing quality, innovation and hiring more people with brand experience to help them with marketing and promotion," said Nielsen's Todd Hale.

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