Does new era signal end of innovative advertising?

10/2/2006 | Miami Herald (free registration), The

The advertising industry, buffeted by a changing media environment, is being forced to reevaluate its entire approach to doing business. Gray flannel suits and three-martini lunches are giving way to enormous institutional changes focused on cost-cutting, consolidation and a growing aversion to risk-taking, some observers say.

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Miami Herald (free registration), The

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