Holiday shopping starts early at Wal-Mart

10/2/2007 | Wall Street Journal, The

Wal-Mart Stores has cut prices on its "Top 12 Toys of Christmas." With 12 weeks to go before Christmas, Wal-Mart is offering 10% to 50% reductions on these items, a move that will put pressure on competitors. Wal-Mart will announce new price cuts each week as the holiday season draws near, with Tonka Trucks, a Fisher Price digital camera and an "Are You Smarter Than a 5th Grader" game going on sale in the first wave of markdowns.

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