Must-haves for e-mail marketing

10/2/2007 | Multichannel Merchant

ExactTarget, an e-mail marketer, shows that the transactional e-mail is relevant, personal and anticipated by online buyers. ExactTarget names five must-haves for marketers looking to manage and optimize these messages. Marketing mindset, an effective marketing console, real-time delivery, integration capabilities and content creation tools are all crucial when it comes to transactional e-mails.

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Multichannel Merchant

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