Democratize your firm's creativity

10/2/2008 | Harvard Business Review

It may have been your bright ideas that got the business started, but research suggests that you'll have to foster creativity in your people to expand. A case study of an Internet startup shows the failure of relying on one creative genius to sustain a growing organization. Even Google's inventive founders found that ideas arising from the ranks, without help from higher-ups, were more successful than those that had management's backing.

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