Levi's wants young men to unleash the "beast" within

10/2/2008 | Adweek

Unbuttonyourbeast.com is a new site from Levi's aimed at young post-college-age men, who can create and distribute customized video clips of nine different animated characters "emerging" from the button-fly of Levi's jeans. The viral effort is the work of Omnicom Group's EVB, co-creator of the popular "Elf Yourself" campaign for OfficeMax.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA