Florida's Natural campaign has a homegrown message

10/2/2009 | Advertising Age (tiered subscription model)

Florida's Natural is spending its entire fourth-quarter ad budget on a "Read the Label" message touting that it is made only with oranges from Florida, while rival brands import juice from Brazil. As part of the effort, a "Product of USA" graphic has been added to the packaging.

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Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA