Mobile social for marketing

10/2/2009 | Advertising Age (tiered subscription model)

With mobile devices increasingly used to access social media, marketers can maximize their reach by crafting digital campaigns that take into account the mobile aspect, writes Webster Lewin, senior VP-director of digital innovation and strategy at MS&L. "In the era of Web 2.0, part of the selling process is increasingly becoming about the art of being there for the consumer in the always-on environment of mobility- charged social media," he writes.

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