"Stealth gratitude" becomes latest trend in hotel industry

10/2/2009 | MSNBC

The economic downturn and ensuing deterioration of travel demand has resulted in a variety of hotel deals and value-added perks. "Business is so bad now that what a lot of companies and individual hotels are doing is showing added value or added gratitude. It's a trend happening in a lot of spots and will probably continue being that way for a while," said Bobby Bowers of Smith Travel Research. But many hoteliers are finding that such deals and discounts may not be enough, leading to another industry trend: "stealth gratitude."

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