How the election will affect retailers' holiday campaigns

10/2/2012 | Advertising Age (tiered subscription model)

National retailers that typically go all out with holiday commercials around Nov. 1 will hold off until after the presidential election in many markets this year to avoid the risk of paying premium prices to be heard among the plethora of campaign messages. "Absolutely, if they can, they'll stay away from the swing states until right after the election," said NRF SVP Mike Gatti.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Divisional Merchandise Manager
Pier 1 Imports
Fort Worth, Texas
eCommerce Operations Manager
Converse
Boston, Massachusetts
Executive Director of Finance
URBN, Inc.
Philadelphia, Pennsylvania
Store Management Team
The Container Store
Tucson, Arizona
Manager, Product Marketing
U.S. Fund for UNICEF
New York