Rich-media formats are more engaging on mobile platforms, study says

10/2/2012 | MediaPost Communications

Mobile click-thru rates outpaced their desktop equivalents by a factor of three to five times, according to a Say Media/comScore study. Rich-media formats such as product carousels inspired three times higher click-to-site engagement than ordinary ad units. Automotive ads were particularly boosted by use of rich media, with engagement 28% higher on average.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA