Sprint teams with Amobee on an opt-in targeting ad platform

Sprint has announced an online and mobile ad platform called Pinsight Media+ at the Smarter Mobile Marketing conference. The platform allows its customers to opt in to trading anonymous information in exchange for messaging they may consider more relevant. Mobile ad company Amobee is Sprint's partner on the venture. The move follows AT&T's AdWorks, which uses U-verse information for targeting purposes.

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